Turning ad spend into traceable enquiries for a multi-branch business

Challenge

Spend was split across agencies with no shared definition of a lead. Reporting stopped at impressions and clicks, local branch listings were inconsistent or unclaimed, and nobody could say which city or campaign was actually producing business.

Solution

Consolidated SEO and paid campaigns under one team: technical SEO fixes, city-level landing pages, claimed and standardised Google Business Profiles per branch, and conversion tracking wired through calls, WhatsApp and forms into the CRM. Monthly reporting rebuilt around cost per qualified enquiry per branch.

Outcome

Every enquiry traceable to a campaign, keyword and branch, budget shifted toward the cities and campaigns that convert, and a monthly report management reads in terms of enquiries and cost rather than impressions.